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Effects on Consumer Attitudes of Appeal Information of Ethical Products
https://doi.org/10.18884/00000976
https://doi.org/10.18884/00000976612def38-be7b-449d-a1ef-e68718ff2445
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
JICA_RI_WP_No.189 (438.3 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2019-03-27 | |||||
| タイトル | ||||||
| タイトル | Effects on Consumer Attitudes of Appeal Information of Ethical Products | |||||
| タイトル | ||||||
| タイトル | Effects on Consumer Attitudes of Appeal Information of Ethical Products | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | ethical products | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | ethical consumption | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | construct level theory | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | moral concern | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | skepticism | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | ethical products | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | ethical consumption | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | construct level theory | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | moral concern | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | skepticism | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.18884/00000976 | |||||
| ID登録タイプ | JaLC | |||||
| 著者 |
Masuda, Akiko
× Masuda, Akiko× Ishii, Hiroaki× Onzo, Naoto |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | This paper aims to clarify how the informational appeal (abstract vs. concrete) of ethical products can be matched to consumers. We tested the attitudes and behaviors of consumers towards ethical products. The hypotheses are based on construal level theory. Higher moral concerns are related to an abstract mindset, while lower moral concerns are associated with a concrete mindset. The findings showed that each of the hypotheses was supported: consumers who are more likely to make charitable donations have positive attitudes toward ethical products (H1); consumers who are more likely to make charitable donations are more likely to respond to abstract appeal information (H2); and consumers who are less likely to make charitable donations will be more likely to respond to concrete appeal information (H3). The findings suggest that marketers’ approach to the use of informational appeals should be determined by consumers’ moral concern type. | |||||
| 書誌情報 |
Working Paper en : Working Paper 号 189, p. 1-33, 発行日 2019-03-27 |
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| 出版者 | ||||||
| 出版者 | JICA Research Institute | |||||
